Are You Making These Three Silly SEO Mistakes
While SEO is not a new thing to many, it seems like the limelight has been given to other topics, like content marketing. SEO will never die as it is greatly focused on how we get our sites indexed as well as how they are perceived by search engines. I truly enjoy the endeavor of onboarding a client site into an SEO initiative but find that there are many out there that make some common mistakes.
3 Ways to Dominate the Local SEO Game
The biggest thing to recognize about Google’s new algorithm is that your opponent is not a computer or some electronic coding device, it is actually a human; more specifically, it’s a grouping of some of Google’s finest employees. And unlike previously monitored computer “readers” who were susceptible to formulaic writings, your new opponents cannot be tricked. They know exactly what is going on. Most importantly, they like to be treated like humans, not robots. Which means that as the writer, you should target your copy towards humans who are reading it, not for computers to process it.
Generalists Vs. Specialists In SEO
Yes, our primary job is still to drive organic traffic and increase organic revenue — but the way that we do that now has changed so much that we’ve had to acquire additional skills in order to make that happen. Nowadays, you have to think and act like a content developer, user experience advocate, digital strategist, creative marketer and cheerleader if you’re going to survive in SEO.
PRs should not sacrifice sound strategy in pursuit of SEO
Marketing trends come and go, but those that survive tend to have two key elements: adaptability and profitability. Search engine optimisation has always had to adapt because it deals with consequences of algorithm changes by the search gods such as Google. Its profitability has always been more of grey area, and in that sense it has a lot in common with public relations, which has often come to an idea first but failed to make the money out of these ideas which advertising seems to have done so naturally.
BLOG: Don’t lose your SEO
Last year, consumers accessed websites on tablets and smartphones more frequently than on desktop or laptop computers. Search engines notice this — you can think of every single search and click as a vote for a website, and Google has the world’s largest sample of public opinion. Given the explosive popularity of mobile devices, Google took measures to add device type as yet another factor to its search engine algorithm.
San Diego SEO Expert SEO One Click Launches
SEO One Click, a San Diego SEO company, recently announced the launch of its newest search engine optimization services. The company’s latest services, which are specifically designed for San Diego-based businesses, help its clients place their companies at the top of major search engines.
You Too Can Succeed With These 5 Outstanding Local SEOCampaigns
After the release of Google's Pigeon update in mid-2014, local search became more important than ever. Some businesses - such as those from the jobs, real estate, film and insurance industries - tumbled from their original search rankings. Others were more fortunate, as they had the foresight to implement certain strategies to keep them at the top of the SEO game. Let's take a closer look at five of those fortunate businesses, and how they managed to be that way.
SEO strategies are vital to the success of your business
If you conduct or promote business online, your SEO strategy is vital to your success, notes Web Vertical Domains, a leading SEO and website design company in the Greater Toronto Area. This cutting-edge business offers the following overview about SEO and its ever-increasing importance.
Local SEO For Franchises Means Teamwork
SEO is commonly viewed as one of the most challenging marketing activities to orchestrate across a national-to-local network. In addition to trying to figure out how to “win” at SEO in general, franchise businesses also often face the unique dilemma of needing multiple sites from the same domain to rank well in a search results.
Do You Need To Hire An SEO?
Google continues to get better at evaluating external clues to determine the value of a website and thus its relevancy to searchers. Small business owners can control a lot of these things themselves by having an active social media presence, providing exceptional service and encouraging customers to leave reviews online, hosting or participating in community events, and writing for publications in their industry. Does that mean that the role of an SEO is diminishing or, dare I say it, no longer necessary to achieve first page rankings on the SERPs?
SEO Is Complex And Requires Long-Term Thinking
A lot of the technical side of SEO is troubleshooting. The fact is, it isn’t always evident why your rankings are fluctuating. For example, is it possible that an SEO tactic used in the past is now being recognized as spam, meaning that its value has been discounted within Google’s ranking algorithm. That could lead to a huge drop in rankings, and an SEO consultant’s efforts that have been making slow, positive progress might be obscured or blamed for this.
What Does SEO Cost?
I used to own an Audi, which is to say I had a close relationship with my auto mechanic. His name was Bob. He knew my first name, too. When Bob told me what it would cost to repair or replace the timing chain, CV boot, or ball joint, I had no idea what he was talking about. I had no idea what such things should cost, but I knew I could trust Bob to treat me right.
Blue Star bolsters POS with Thompsons buy
Blue Star is working on its first acquisition of 2015, agreeing to take over award-winning Sydney Screen printer Thompsons Print and Display in a bid to expand its growing wide format division.
Social Media and the Joined up SEO Approach
Such is the volume of content being created online that Google now regularly trawls Twitter to find influential content to index and rank, sorting the wheat from the chaff and saving it time as it wades through the ever increasing volumes of content being uploaded to the internet on a daily basis. The architecture of social media networks is geared towards visibility and genuine peer approval and as such is hard to fake convincingly. It may well be possible to ‘buy likes’ on platforms like Facebook but it’s not hard for the search engines to see through this tactic and others like it.
