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What Does SEO Cost?

I used to own an Audi, which is to say I had a close relationship with my auto mechanic. His name was Bob. He knew my first name, too. When Bob told me what it would cost to repair or replace the timing chain, CV boot, or ball joint, I had no idea what he was talking about. I had no idea what such things should cost, but I knew I could trust Bob to treat me right.

Having a mechanic you can trust is to live with your mind at peace. But finding a good mechanic can be a nightmare. One mechanic will look at your car and give you one price, and another will give you a price that is twice as much. It would be easy to choose the cheaper one, but then you start wondering whether that guy knows what he’s doing, or if he’s using cheaper parts that are going to break and land you back at the repair shop the next week. Hiring the right SEO firm is a lot like hiring the right auto mechanic. It can be confusing, but knowing a few key points of information will help.

So, what should hiring a SEO firm SEO cost? I could tell you it won’t really ”cost” anything, that SEO is an investment that will yield a positive return and therefore your cost is zero. I could tell you that it depends on many factors. I could string you along by giving you analogies to explain why I can’t simply throw out a price, and eventually you would pull your hair out and scream “Sweet fancy Moses, just tell me what it costs!” But the truth is that SEO pricing does depend on many factors. Asking what SEO costs is a bit like going to a car dealership and asking the dealer “So, how much for a new car?” The natural response is “It depends. What are you looking for?” Then the dealer would ask you what you’re going to use it for, how much you’ll drive it, what you do for a living, and a number of other questions so that he can find the right car for you. If you need a BMW you’re going to pay a substantially different price than if you need a Hyundai. The good news is that I am going to give you actual prices below. But first, let’s look at factors that affect the price of SEO services.