W-News

Do You Need To Hire An SEO?

Google continues to get better at evaluating external clues to determine the value of a website and thus its relevancy to searchers. Small business owners can control a lot of these things themselves by having an active social media presence, providing exceptional service and encouraging customers to leave reviews online, hosting or participating in community events, and writing for publications in their industry. Does that mean that the role of an SEO is diminishing or, dare I say it, no longer necessary to achieve first page rankings on the SERPs?

No, it doesn’t.

First of all, the practices mentioned previously are becoming more important but there’s an increasing number of ways to maximize their value.