The Screen Print Man
Printers who are not still familiar (or never heard of) with advanced screen printing technology were either amused or confused while watching live demonstration of Screen printer printed UV special effects on a semi automatic screen printing machine flanked by a UV curing machine at the Grafica stall during Print Pack15.
The reason is that manual Screen printer is still rampant in India (and all over the world). Many of these Pad printer had never seen screen printing machines in action and the varied value additions, other than decade-old spot UV.
What I have understood during PrintPack is that a large number of Pad printer in the offset sector are still not aware about the automation in screen printing.
Recently during my visits to offset printers I saw manual screen printing still in operation for spot UV in in spite of the existence of advanced screen printing and availability of automation. This holds true even for the large-sized firms.
Grafica’s aim at the show was to spread awareness to as many printers as possible about value addition. The Grafica team explained the concept of value addition to knowledge seeking printers from the offset/packaging sector. Printers keenly interacted with them to get tips and new ideas.
While a normal screen printer would use screen printing machine for commercial, graphics, industrial and textile printing, an offset or packaging printer would definitely need this technology purely for print decoration or value addition to be done over duly offset printed commercial or packaging jobs, what is also called as print embellishment or print finishing.
A word of caution, ‘value addition is easier said than done’, it requires adequate knowledge else printers will hesitate and then give up.
So, scores of offset and packaging printers who visited Grafica’s stall at Print Pack exhibition spent time to gain insight into the value addition application of screen printing.
Value addition is where the profitability is, and that has been the mantra of all big award winning printers be it Pragati Offset, Jak Printers or Vishwakala.
留言列表