W-News

Are You Making These Three Silly SEO Mistakes
While SEO is not a new thing to many, it seems like the limelight has been given to other topics, like content marketing. SEO will never die as it is greatly focused on how we get our sites indexed as well as how they are perceived by search engines. I truly enjoy the endeavor of onboarding a client site into an SEO initiative but find that there are many out there that make some common mistakes.

3 Ways to Dominate the Local SEO Game
The biggest thing to recognize about Google’s new algorithm is that your opponent is not a computer or some electronic coding device, it is actually a human; more specifically, it’s a grouping of some of Google’s finest employees. And unlike previously monitored computer “readers” who were susceptible to formulaic writings, your new opponents cannot be tricked. They know exactly what is going on. Most importantly, they like to be treated like humans, not robots. Which means that as the writer, you should target your copy towards humans who are reading it, not for computers to process it.
There are a lot of things you can do to enhance your local SEO through content and copy. Here’s some suggestions on how to impress Google’s new algorithm and set your website up for success.

Generalists Vs. Specialists In SEO
Yes, our primary job is still to drive organic traffic and increase organic revenue — but the way that we do that now has changed so much that we’ve had to acquire additional skills in order to make that happen. Nowadays, you have to think and act like a content developer, user experience advocate, digital strategist, creative marketer and cheerleader if you’re going to survive in SEO.
That piece caused a bit of a stir, and it sparked some crucial discussions with a lot of people I deeply respect. Two key trends popped up in particular:

Senior SEO Consultant
Global Specialist across Search Marketing requires a new Senior SEO Consultant to join the team in London.

PRs should not sacrifice sound strategy in pursuit of SEO
Marketing trends come and go, but those that survive tend to have two key elements: adaptability and profitability. Search engine optimisation has always had to adapt because it deals with consequences of algorithm changes by the search gods such as Google. Its profitability has always been more of grey area, and in that sense it has a lot in common with public relations, which has often come to an idea first but failed to make the money out of these ideas which advertising seems to have done so naturally.
 

BLOG: Don’t lose your SEO
Last year, consumers accessed websites on tablets and smartphones more frequently than on desktop or laptop computers. Search engines notice this — you can think of every single search and click as a vote for a website, and Google has the world’s largest sample of public opinion. Given the explosive popularity of mobile devices, Google took measures to add device type as yet another factor to its search engine algorithm.
Starting next month, Google will penalize websites that aren’t mobile friendly. Google’s suggestion to webmasters is to use a responsive design. With a responsive design, a website will determine the user device before the page loads. The site will then show a specific layout optimized to the device being used, ie, it will conform page size and graphic elements to be clear, visually appealing and easy to navigate. Read more by clicking here.

Google Keynotes Answer Your SEM & SEO 
dvertise on Google? Get the scoop on what’s new and what to expect from vice president of product management Jerry Dischler in his Q&A packed keynote conversation.
 

Run WordPress SEO
It's an incredibly popular WordPress plugin, because it's tremendously good at what it does.
WordPress SEO by Yoast has over one million active users, running it on their self-hosted WordPress sites to boost their appearance in search engine results.

San Diego SEO Expert SEO One Click Launches
SEO One Click, a San Diego SEO company, recently announced the launch of its newest search engine optimization services. The company’s latest services, which are specifically designed for San Diego-based businesses, help its clients place their companies at the top of major search engines.

You Too Can Succeed With These 5 Outstanding Local SEOCampaigns
After the release of Google's Pigeon update in mid-2014, local search became more important than ever. Some businesses - such as those from the jobs, real estate, film and insurance industries - tumbled from their original search rankings. Others were more fortunate, as they had the foresight to implement certain strategies to keep them at the top of the SEO game. Let's take a closer look at five of those fortunate businesses, and how they managed to be that way.